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ABOUT US

 

WHO WE ARE

Bianca Caampued (5'0'') and Mallory Blair (5'3'') are small girls. Together, they steer a team of many talented taller people to power Small Girls PR.

"Helmed by two PR Girls who clearly have a knack for building buzz"
- Glamour

"One of the most successful boutique PR firms in New York City" - BuzzFeed

"Bianca Caampued & Mallory Blair have become the reigning prom queens of the New York tech scene" - NY Post

"Part of the appeal of working with Small Girls is merely being associated with their widespread Internet presence" - Wall Street Journal

"[Clients] flock to the company for its relentlessly bubbly but incredibly canny use of social media (and the force of its founders’ personalities) to work event magic for even the most staid, old-guard brands. If we had to guess how public relations will look over the course of the next decade, it’d be like this" - Brooklyn Magazine

"Blair and her team stand out for their ability to build buzz for brands while maintaining a personable, playful touch" - PR Week

HOW WE WORK

We named our company eponymously because our whole M.O. is championing a personal approach to public relations. We've never mass BCC'd reporters. We don't issue press releases. We've only ever used a wire once when we were forced to by pirates. Just kidding.

What do we do? We pull out the most compelling stories from our clients - from uncovering noteworthy trends in their user data to compiling areas of unique thought leadership. Then, we curate the right reporter to work with on the story at hand.

In addition to crafting newsworthy narratives, we create ownable moments. We've liveblogged wearing prom dresses every day for a month. We've gone on livestreamed dates for a dating site. We've thrown NY's first tech fashion show and Texas's first robot barista bar. We think outside the box because we've never been inside one. 

Our founders were some of the first editors appointed to Tumblr's taste-making Radar, borne from the blogging community, and work as both friend and colleague with the rising generation of new media influencers. That's part of our sauce- we work with our friends. We'd like you to be our friend, too. 

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past & current CLIENTS

 

TECH

lifestyle

fashion & BEAUTY

DIGITAL PUBLISHING

CAPABILITIES

Brand Communications

Identity development & Positioning,
Media Strategy & Consulting

EVENTS

Production, Promotion, Strategic guest curation, both Consumer & Media

Media Relations

Targeted pitching, Relationship building & Story securement 

EXPERIENTIAL

Creative Marketing, Stunts, both
Guerilla & Digital Initiatives

Cross-Promotional Campaigns

Industry Networking, Partnership outreach
& Strategic Alliance Execution

Social STRATEGY

Influencer Collaborations, Blogger Campaigns, Community Amplification

 

VISIBILITY OPPORTUNITIES

Coordination of speaking opportunities,
trade show & conference involvement

COMMUNICATION AUDITS

Study of brand perception v. brand goals,
Messaging Evaluation & Copy Guardrails

 

OWNABLE MOMENTS

How we turned a fifteen-minute time slot with Bill Nye into a viral moment & top trending story on Facebook for GE

MEDIA OUTREACH

How we took Hinge from a local DC startup  to a nationally recognized dating app and top three competitor in the space

INFLUENCER CAMPAIGNS

How we bridged Ann Taylor's digital strategy to connect with top-tier bloggers & female entrepreneurs 

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CONTACT

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HIRING

People Operations Lead (3-5 yrs. exp in Recruiting/HR). More here.

Account Supervisor (5-7 yrs. exp in PR). More here.

Associate Account Executive (up to 2 yrs. exp in PR) here.

We are always looking for experienced talent. Drop your info in our rolling application in case there's a position coming up with your name on it. 

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SAMPLE PRESS FOR CLIENTS

AND SOME PRESS ABOUT US