Small Girls PR
Small Girls PR
past & current CLIENTS
Agency of record under GE global marketing. Responsible for media relations & cross-promotional partnerships between startups, influencers, and celebrities
Currently: Influencer Marketing. Past: Event production & PR for SXSW. Promoted on-site stunt that elevated event to top of hacker news & front page of Reddit
Agency of record. Expanded marketplace for gadget rentals into wearable tech, achieving 45 press placements during launch week from Lifehacker, Fast Company, to Cosmo & Shape
An agency of record, executing stunts, creative collaborations with influencers & brands, media strategy & press outreach.
Conference programming & PR. Influencer & media curation for panels as well as sponsor's events
Over 10 month period, secured 100+ features in media such as WWD (print + online), NY Times (print + online), & Harper's Bazaar, in addition to global (Good Morning Britain) & local broadcast (NY1)
Agency of record. Took dating app from local startup to national Tinder competitor through geo market rollouts & national press push, placing stories in NY Times, Glamour, broadcast segments + more
Agency of record prior to sale of company. Provided media strategy (viral video roll outs, partnership announcements & evergreen story telling) & blogger collaborations.
Agency of record. Successes have included in-depth pieces in Mashable, Fortune, Fast Company, BI & more as well as wide-consumer such as TODAY Show & People
Conference programming, social media plan, and PR. Achieved 1 billion earned media impressions via 150+ articles written by reporters SGPR curated to preview, attend, and recap conference
Agency of record providing comms strategy & press outreach for this fashion-tech company allowing top fashion brands, such as kate spade new york, to painlessly tech-enable their accessories.
Agency of record. Lead brand communications, media strategy & relations as well as strategic brand partnerships (earned + paid), and influencer engagements.
Agency of record for influencer marketing. Concepted & produced blogger + brand collaborations. Syndication of content secured in Refinery29, Lucky, TIME Magazine, Digiday etc.
Concept and produce nationwide experiential & influencer event programming at key retail destinations monthly.
Production & PR partner for inaugural program, style blogger liason & content amplification strategy and execution
Secured 900+ million press impressions for "Skimm Ahead" launch. Created community strategy that achieved 1,200+ 5-star ratings in app store within hours of release. App store featured #1 Best New App
Lead best-selling book launches for a variety of titles. Concepted + secured *earned* cross-promo partnerships with brands such as Spotify & Tumblr, in addition to press coverage & blogger placements
Periodically launch products & campaigns for this monolithic brand, including a new emphasis on video with "AOL 24/7" - one of AOL's most positive press moments to date. Secured 22 features launch day
Strategized & launched legacy brand's first dedicated technology vertical, Betabeat (now called "Observer Innovation")
Own media & social strategy for The Next Web conference, securing multiple pre, in-event and post features. Secured 25+ covering journalists to attend, and 25+ influencers who live tweeted content
HEALTH, BEAUTY & WELLNESS
Lead experiential event production & influencer programming for key locations and launches
Produce both offline and online campaigns with key influencers surrounding multiple and recurring product launches
Led production and development of L’Oreal Paris’s Glam Roadshow influencer event series in multiple cities
Agency of record. Launched brand, creating tagline #bemagnetic and corresponding social strategy, earning large following via influencers from scratch. Secure Vogue, R29, WWD etc regularly
Launched this celebrated meditation studio in NYC, achieving broadcast segments, millions of earned media impressions, and features ranging from Vogue to The NY Times.
KITRON Z NEUSCHATZ