Executing social media strategy, influencer partnerships, online stunts & press-worthy events with digital tie-ins, Small Girls PR combines new media with old-fashioned charm to craft meaningful two-way dialogues between client and consumer.
In a little over one year of business, Small Girls PR has been awarded YouTube's Most Favorited video of the day, liveblogged wearing a client's prom dresses every day for 30 days (landing the homepages of Glamour to Elle Girl), launched the NY Observer's tech vertical, had their blind dates live-streamed for an online dating client (and written up on CBS the next morning), threw fashion week parties for Tumblr, used social media to increase a restaurant's in-store traffic by 20% in under 2 months & led publicity for the 3,000 person Raise Cache fundraiser at the Armory, raising over 100k for the HackNY organization. All while blogging, tweeting & pinning in the name of their clients.
Small Girls take their bubbly enthusiasm and translate it into client work that’s fun, approachable, and full of personality.
They don’t just represent your brand, they breathe life into it. Small Girls are firm believers that while numbers may go up and down, relationships last forever; they want to introduce you to all your new best friends, those who’ll always save your brand a seat at the lunch table and have your brand’s back when they fall at the roller rink. While traditional methods of PR & press suit some fine, it’s conversations & relationships that are key, which is why Small Girls specialize in social interaction- whether in-person or online.
Graduating cum laude from NYU in Creativity & Commerce, Mallory Blair has always been excited by the prospect of bringing innovative new products to commercial appeal. With a background in brand consulting and qualitative market research, Mallory took the tools she learned over several years at global lifestyle & marketing firm whY-Q Inc? and translated them into advantageous insight for Small Girls client work. As the on-air arts & culture correspondent for Paper Magazine TV, a former VJ on MTVu, and the host of a video game show on the CableVision network, Mallory is regarded as a tastemaker in a variety of fields.
Bianca Caampued began her journey to media by way of the fashion world, graduating summa cum laude in marketing & fashion merchandising at LIM. Bianca gained her initial PR experience interning at the likes of MAO PR and Chanel's beauty PR department before becoming the in-house PR & media director at NYC's Cure Thrift Shop. Bianca is also versed in publishing marketing and promotions, having worked in advertising & promo for such publications as Elle Girl UK, Sugar Magazine, and at Lucky Magazine, helping execute various merchandising initiatives—in-book, online, and events.
